Asian Brand Strategy Book

 Asian Brand Strategy is a book by Martin Roll.
Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands, and it a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world.
http://www.martinroll.com/books/
This book cover is made out of all text. It's an interesting book cover. The three colors (yellow, redish, and blue-green) remind me of the primary colors. I really like the repeated words behind the title. It looks like the words are names of people possible the ones who helped create the book or the characters and it also looks like names of companies. It gives readers a little more information on the book than just the title itself. I also really like how the 3 bar colors fades out. It is solid on the right side and then fades, so the words can show. I think it gives it a nice touch rather than having the bar colors just one solid color. This book cover creates movement. I like how the title is right aligned and is off centered. The title is more important than the rest of the information when you first look at it. I think this is a well-designed book and it's different.