Wired magazine

 Each magazine has it's own typography. The most important typography is the title of the magazine. Wired's font reminds me of the "Earwig Factory" font. When people see this magazine they are going to recognized it because of the consistent typography. They used a sans serif font for the title and for the blurbs. There font is bold and big. Wired magazine has articles about science, gear, entertainment, business, security, and design. I think the font choice for the title fits well. It looks like the designer used the same font for the blurbs. I noticed that they left-aligned the blurbs on the left side and center the blurb in the center, which makes sense. Typography is very important in magazines, especially for the cover.  

Redesigned book cover_1984

Nineteen Eighty-Four is a novel written by George Orwell. This book cover has been re-designed many times. I don't like this design of the book. It doesn't read right. When I first read it I read it has, "Nine...Teen (thinking about teenagers)... Eighty..Four." It took me awhile to realize that it was a written out date. I have no clue why there is a grid on it. I'm not sure what the purpose of that is. I do like "1984" written on the spine of the book. They mainly used typography for the cover. I'm not sure why the "e," "t," "f," "o," and "u" are in a bold font. I think the designer was trying to create variations within the font, but it didn't work. The words "nine" and teen" are in a serif font and the words "eighty" and "four" are in a sans serif font. I think the title should be either in a all serif font or sans serif font. I also think the author's name is too small. I know the title is supposed to be more important, but they made the author's name too small. I also don't like the design of the back at all. It looks like the have a book synopsis on the back, which I like, but it is way to small. I don't think they used the space effectively on the back. There is a lot of negative space on the back. I don't think the black and white grid works on the back for negative space. This is a poorly designed book cover in my opinion.

Taxi

 I first saw this book cover in class. This is a good example of typography. I really like this book cover. It looks like the word Taxi is a sign that is lit up. I think that bright variations of blues was a good idea for the sign. When I think of taxis I think of yellow. I'm surprised that this sign isn't in yellow, but maybe this book isn't about the car taxi. I think the background was a good choice too. It looks like it's in a dark alley or behind a bar. I just noticed that there is a faint wet road below the author's name. Having this book cover set at night time gives it a different feel than it would if it was set at day time. I like how the title takes up most of the page. I also like that the letters in the title goes a slightly different way and that they aren't all straight. I think this is a very well-designed book cover.

Industry

Industry is a book by Tom Dixon. I really like this book cover. I like the play on words. I love that the "I" is being picked up by the crane. It gives the word and crane movement. I can imagine the sounds of the crane picking up that letter. Usually center doesn't work on designs, but I think it works in this case. The cover might be more interesting if the crane was off to the right and the word was more to the left, so it would get off center. I like the light blue background because it reminds me of the sky. I think the red crane works well because it's the only red on the cover and it draws your eyes straight to the crane. It's hard to find the back of books. This is a simple back with the synopsis on it. I like books with the synopsis on it, so I can find out more information about the book. I like the white text. I think it goes really well with the light blue. Overall, I think this is a well-design book cover.

Billboard

 Most people probably don't think of billboards as typography. Billboards are actually one of the hardest things to designed because they have to be designed so people can read and see them while they are driving in a vechile. Most people don't look at billboards when they are walking. Billboards have to be able to catch people's attention quick because they are usually driving by pretty fast. Typography is a big part of billboards because the type has to be big and easy to read. Dunkin' Donuts's billboard is very easy to read and it's eye catching. The type is big and it is a sans serif font, which I think is easy to read when it comes to billboards. I like the coffee and breakfast sandwich picture. When people see food on billboards it usually makes them hungry. The orange gradient is a nice, eye grabbing color. It's good that they used branding. They put their logo on the background and on the coffee cup. I think this is a well-designed billboard. I am designing a book cover out of type. I am looking for examples of typography in the real world. Billboards are one example of using typography.

Tuesdays with Morrie

 Tuesdays with Morrie is a non-fiction book by Mitch Albom. This book cover is made mainly out of text. It's interesting that they used lowercase letters for the title and the quote/summary and then used uppercase letters for the bestseller sentence up top. I like how they used blue for the "tuesday with" and red for "Morrie." I see the word "Morrie" first because it's bigger than the rest of the words and it's in red. Red grabs people's attention and makes them stop. That's why stop signs and traffic lights are reds. I also like the small summary they put on the front cover. It gives readers more information on the book. I'm not sure how I feel about the author's name in a rectangle box. I'm not sure if the name needs to be in a box, but it does make it feel more important. This book cover has visual hierarchy.

In Dependence

 Independence is a book by Sarah Manyika. She is an Anglo-Nigerian writer. This book cover is equal mix of graphic and text elements. I really like the maps in the faces. It looks like the faces are made out of words. I think that is really creative. I like how the maps are different. It gives readers more information on the book. It looks like this book is about a boy and a girl from 2 different countries. I like how the faces are separated  in the foreground and are touching noses in the background. "Independence" is actually 2 words and you can tell because the title is in 2 different colors. I like the typography on the book cover. I also like the purple background. I am designing a book cover that has to be made out of text. I am looking for examples of book covers that are made mainly out of type.

Famous Logos

Most people probably don't think of logos as typography, but they are. Some logos are more based on the graphic while others are more based on the typography, and some have a equal balance.

Google is famous for their logo. Even without the color people can still recognized the logo. The reason why people can recognized the Google logo is because of their typography. Google's logo doesn't even have a graphic is it only based on type (that doesn't count when they have the special google logos for holidays).

 YouTube is also a logo that is heavily based on typography. YouTube does have a graphic, which is the red box. The typography is a san serif font. Most people know what the YouTube logo looks like.

  The most famous logo of them all. McDonalds logo is recognized by people of all ages across the globe. They are famous for their yellow "M" or the golden arches. A basic yellow "M" is iconic logo. That is typography. McDonalds does combine a equal balance of graphic and typography in their logo.
Typography is everywhere, including in logos. I'm creating a book cover based on just text, so I am looking up different forms of typography.

Asian Brand Strategy Book

 Asian Brand Strategy is a book by Martin Roll.
Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands, and it a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world.
http://www.martinroll.com/books/
This book cover is made out of all text. It's an interesting book cover. The three colors (yellow, redish, and blue-green) remind me of the primary colors. I really like the repeated words behind the title. It looks like the words are names of people possible the ones who helped create the book or the characters and it also looks like names of companies. It gives readers a little more information on the book than just the title itself. I also really like how the 3 bar colors fades out. It is solid on the right side and then fades, so the words can show. I think it gives it a nice touch rather than having the bar colors just one solid color. This book cover creates movement. I like how the title is right aligned and is off centered. The title is more important than the rest of the information when you first look at it. I think this is a well-designed book and it's different.  

Baltimore Graffiti

This is a alley that I went down (don't worry I was with other people) in Baltimore right after Artscape. Most people think graffiti is trashy and destruction of public property, but people don't realize that it's a creative art form. Graffiti is usually used inappropriately especially in cities, but I have seen some amazing graffiti. These 2 pictures aren't the best graffiti work I've seen as far as typography goes, but I wanted to use my own picture. I love the painting of the guy angel. Focusing more on typography though... the text in the top picture is mostly in bubble form. The white and red text above the angle seems messy. I do like the black text outlined with yellow. The person probably made up there own font, which is a form of typography. The one thing that is good about graffiti is that people are creative and usually freehand this stuff. People create their own fonts, color, shading, and size. So many people today use a computer for everything and I feel like some people forget how to be creative. The bottom picture shows another part of the alley (this alley was huge and had a lot more graffiti on the other side). It is very colorful and there are many different styles of text. Most of them do have a bubble feel, but not all of them do. I like the pink, purple, yellow type next to the car. I like the colors because they are bright and I think they flow well. I actually didn't think of graffiti as typography until my teacher said something. There are some creative people out there, they just have to be discovered.   

Goodbye Sister Disco

 I have to design a book made out of all text, so I am researching book covers that are mainly made out of text. Goodbye Sister Disco is a novel by James Patrick Hunt. The title is big and bold on this cover. Even without the picture of the car the title says a lot. It seems like this is a scary and/or crime scene action book. I like how the word "Goodbye" is sideways next to the other words in the title. I also like how everything is lined up. They adjusted the tracking in "Sister Disco," so the words would line up. They also adjusted the tracking and leading on "Goodbye." I like how the words have black smears on it. It gives it a rough, dirty, and old feeling. It makes me think of a crime scene. I also think it's a good idea that the title is in white and the author is in blue. Even though the designer used the same font they made in varied by using different colors.

American Girl's Home Book of Work and Play

 This is an interesting book cover. It is a very dark cover. It's by Helen Campbell and it was copyrighted in 1883. I like that they have the word "charades, "wax flowers," "woodcutting" and other words in the ribbon coming out of the pocket watch/circle. It tells you a little about the book. I also like the decorative "A" in American. It doesn't look like a girly book at all, but I think because it was made in the 1880's they didn't have much color or printers that we do today, so black was probably one of their few choices. It looks like a lithograph print. There is some typography in the actually title. Even though they used the same font the words are varied. I like how "Home" is curved and how the "y" in play is holding a bag. The only thing I don't like how the title is positioned/angled is that it doesn't read right to me. When I first read it I thought it said "Home of Book Work and Play" or "Home of Work and Play Book." The title is supposed to be read like this "American Girls' Home Book of Work and Play." One solution to fix this problem is to move "of" to the other side of "Book."  It looks like they used 3 fonts, which is usually the maximum for a book cover or poster design. I am currently designing a book cover and I have to design it all out of type. I am playing with angles right now.

The Brand Gap

 (I first saw this book in class)The Brand Gap is a book by Marty Neumeier. This book is about brand-building. This book cover is made out of all text. There are some problems with this design though. When I read it I read it as "The" "Bra" "ND" "Gap." The designer should not have separated the word brand between the a and the n because it reads as bra. The thing that really bugs me is that the n is flush with the p, but the a is not flush with the other a. That cliffs throws the design off. It would look much better if they made the a flush with the other a. The "How to Bridge..." section is supposed to be falling in the gap, which is a cool idea, but it doesn't work. If I was to drag those words through the gap it would not fit. I think they should adjust the words to make it fit in the negative space (gap) and move them down a little, so it looks like they are falling down the gap. I do like how Marty Neumeier in "A White Board Overview By Marty Neumeier" is black and the rest is white. This is a decent example of a book cover made out of type, but it needs some adjustments. I am currently designing a book cover and it has to be made out of all type.  

English Book

  This is an English book cover. This cover is made out of all text. The tracking and leading are very tight. They are so close together that all of the letters are overlapping except the "r." I like the dark blue that the letters make when they overlap. Even though the letters are the same color when they overlap they make a different shade of blue. I know words/letters aren't supposed to be tight to the edge, but I think it works in this cover because the words are actually going off the page. The cover is a interesting concept, but I don't think I would use this for an educational English book. I have to think about tracking and leading when I'm designing my book cover.

IMperfect Enjoyment

 The Imperfect Enjoyment is a book by Dewan W. Gibson. The front book cover is mostly made out of type. When I first looked at it I thought it said, "I'm perfect...enjoy...ment. Then I looked at it and realized it said The Imperfect Enjoyment. This is a good use of weight, scale and color variations in text. I like that the put "the" in the "I"in IM. It makes the word the word "the" not as important. It's a little top heavy, but I think that the size and the placement of the text below it balances it out. I like how each line is different. I also like the picture inside the text "Perfect Enjoyment." I didn't noticed it at first, but when I looked at it closer I saw that there is an image of a woman. This is a good example of visual hierarchy. This is something I need to keep in mind when I am designing my book cover for my typography class. I also like how the designer used the space in the spine to put the title and author in it. I also like how the back is designed. I like that they brought in the bathing suit bottom from the front. I also like the quotes on the back cover. I think using 2 different colors on the back cover helps separate the information and it makes it more interesting. I think this is an interesting book cover design. I have to design a book cover made out of only text.    

Chaos

 This book is also by James Gleick. It's the best-selling book by Gleick that first introduced the principles and early development of chaos theory to the public. As soon as I look at the book cover I think of chaos. Even though it says chaos it also says chaos another way because of the way it's designed. The letters in chaos are slanted and it looks like they are falling. Because they aren't in a straight line it makes people look at the word longer. The background also gives a chaos feeling. The background has swirls and different colors in it. I like that there is a swirl in the opening of the "C." I'm not sure if they did that on purpose or not, but it looks really cool. I like the 2 blurbs on the cover. The white circle that says "Making a New Science" gives readers a little more information and I think that helps the book cover. I know that this book cover isn't completely designed in text, but the title of it is. I have to make a book cover only using text and this book cover gave me some ideas on what I can do with the text. I can make words/letters slanted or going different ways to convey a certain feeling or mood.   

The Information

 The Information: A History, a Theory, a Flood is a book by science history write James Gleick. This book cover is clearly made out of only text. This is a good example of repetition, visual hierarchy, and color. He repeated the same words over and over again. On the first column he repeated the word, "The Information," but the second word is in red. He has the word, "A History," towards the bottom. In the second column he repeated the same thing, but he also added the words, "A Theory." and "A Flood." He kept those words black. The last column he repeated "By James Gleick" and "Author of Chaos." He made two of the words red. When I look at this book cover the first things I see are The Information by James Gleick Author of Chaos, so it actually reads as a title. Then I see the other words in black. I think the designer of the book cover did a good job with visual hierarchy because the red words are what directs people's eyes to the book cover. I like that they didn't make A History, A Theory, and A Flood in red. I think they look better in black because it makes people look at the cover longer to find those words. I also like that the designer used the spine as extra space. It repeats the title and the author and it also has one word in red. The designer definitely used repetition in designing this cover. I would probably open this book to see what it's about. This gives me some inspiration when I am designing my book cover for Neuromancer. I have to design the cover using only text.     

Neuromancer Book Cover

 Neuromancer is a 1984 novel by William Gibson. The novel tells the story of a washed-up computer hacker hired by a mysterious employer to pull off the ultimate hack. The book cover created by Rick Berry in 1984 was the world's first digitally painted book cover. This book cover was new to people because it was digitally painted. This book cover was probably impressive to people in 1984 because they didn't have all of the computer technology that we do today, so creating this book cover took talented and technology. This book cover probably isn't anything special to people now a days, but back then it was. As soon as I look at this book cover I think of cyberspace and science. It kind of has a Star Wars feel with the yellow lines and the title going into space. I like the image of the purple person. Just seeing this book cover makes me want to open it up to see what it's about. I like the quote at the top of the book cover. The quote gives a little more information on the author than the book cover does and I think that will make people open the book more. I like that he took the pink color from the font and put it in the pink bar behind the picture. I have to create a book cover for this book, the "Neuromancer" using only text. I am doing research on the book cover and the book itself, so I can more accurately design the book cover. It's harder to create a book cover out of text because there is no images that people can look at. If I want to create an image I have to do it out of text.